Thursday, December 4, 2008

Twitter: Using This Social Media Platform for Business

Someone whom I met on LinkedIn asked me how I use Twitter for business. I answered her in an email, and then she and I both realized I'd written a blog post.

Below is my answer to her. And I hope that, if you haven't signed up for Twitter before, you will now. And if you do, be sure to follow me -- I'm @ZimblerMiller on Twitter -- and let me know you signed up for Twitter after reading this blog post.

The trick on Twitter is two-fold:

To follow people who can help you learn more for your own business.

To follow people with whom you can have a conversation about services you offer (but not blatantly).

I use but there are other similar aps -- it's like Google Alerts for Twitter. I get every tweet about book marketing -- then I check out the people, see who they are, and if I think that I can learn from them or they can learn from me, I follow them. (I don't automatically follow back people who follow me.)

Because of my interests, I've become joint venture partners with people on Twitter who have similar interests. @MailOurMilitary and @NancyMK and I did a fundraising campaign this summer for Operation Soldier Care on Twitter, Facebook and our three blogs plus some other sites.

You start engaging -- giving valuable info and links to valuable info (not necessarily your own) plus you can use as I do to automatically have links to my new blog posts go on my Twitter account. I also post articles on, which now has an automatic option that posts links to these new articles on my Twitter account when the articles are approved.

I'm visible -- trying to help people as they try to help me. It's a wonderful exchange of business ideas.

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