You heard it here first. On August 21st I posted about the proposed Microsoft ad campaign featuring Jerry Seinfeld and Bill Gates– see http://snipurl.com/seinfeldgates. I said I couldn’t see how these proposed ads would work to make Microsoft seem more hip.
The September 8th Wall Street Journal article by Nick Wingfield and Suzanne Vranica titled “Critics Say Gates-Seinfeld Duo No Laughing Matter” had some harsh comments about the first ad in the series. (I had seen the ad a few days earlier and thought it off the wall without contributing to updating the Microsoft image.)
In the Journal article I particularly appreciated the quoted comments by Leslie Smolan, chief strategy officer at
Despite this attempt to be cool, the commercial does nothing to change Microsoft’s brand image. It’s big, it’s got deep pockets – certainly deep enough to buy any celebrity it wants. What it doesn’t have is creativity, the key ingredient Microsoft has always lacked.
That’s kicking Microsoft where it hurts!