Sunday, June 8, 2008
My Business Partner Calls Me a Scrooge
My business partner Susie and I are having a lunch/business meeting today when I tell her that I have a problem. I've had a consult with internet marketing expert Mary Pat Kavanagh (www.kachingtraffic.com), who has told me that I need a "persona" on my social networking profiles. Kavanagh uses her dog and her love of gardening to relate to people on a personal level before they ever consider doing business with her.
"What can be my persona?" I ask Susie. "I'm allergic to gardening; I'm allergic to pets; I don't have anything interesting about me!"
"Yes, you do. You're a scrooge," Susie says. "You're always annoyed at people."
She pauses, then resumes: "You do good things for people but you're still a scrooge. Actually, that's who you are -- a do-gooder scrooge."
Voila! I've just arrived home and have signed up for a new blog. Already having two blogs helps. I know what to do this time around. And I'm giving Susie full credit for the idea for this persona. Of course, she has to "live" with this persona because we work together.
Watch it! Because I'm going to let it rip here -- my pet peeves (including people who don't take my advice), my hates (barbecuing -- don't get me started!), and people who don't respond to a business email from me asap.
Go ahead -- lay it on me. What are your pet peeves?
Leave a comment below. Let's see if yours can top mine.